• Maintain and manage our product portfolio, ensuring accurate representation and positioning in the target market. • Finding horizons for organization’s products & services in the international market. • Develop comprehensive digital marketing strategies for our target audience, utilizing various digital channels. • Execute marketing plans effectively, monitoring performance and adjusting strategies as needed to meet objectives. • Collaborate with cross-functional teams such as Product Development, UI/UX & other relevant teams to align marketing efforts with overall business goals. • Write engaging and persuasive content for marketing materials such as social media posts, email campaigns, and advertisements to maximize the product visibility & create engagement with our customers, which will eventually drive the sales of our software products. • Stay up-to-date with industry trends and best practices in digital marketing, implementing innovative ideas to drive engagement.
• Bachelor's degree in any discipline.
• 2 to 3 years of experience in product/service portfolio management and marketing strategy, preferably in the digital product domain. • Strong understanding of digital platforms and technologies, including Social Media, Marketing tools, SEO tools and Analytics tools. • Ability to think creatively and strategically, translating business objectives into actionable marketing plans.
• Excellent communication skills, both verbal and written.
Full-time
