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One of the renowned e-commerce venture of the country is looking for Head of Brand and ActivationDeadline over

Category: Marketing
Job Description:

• Manage the brand and activation team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels
• Work cross-functionally with digital, MX, product and operations teams to help devise, plan and implement successful and relevant initiatives and campaigns
• Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
• Manage the brand and activation plan budget and establish goals and objectives for all related activity and use data to track and improve the performance of all initiatives
• Strengthen organization’s brand equity and positioning by identifying business development efforts and corporate partnership opportunities
• Stay abreast of current market conditions and trends and incorporate new innovations into plans to be on top and relevant
• Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
• Grow a dynamic team, building on their expertise and knowledge, and training the next generation of leaders
• Become an integral part of senior management within the company

Required Education

• At least 6 years of working experience in brand and activation

Required Experience

• BS/MS degree in marketing or a related field

Other Requirement

• Fluent in written and spoken English and Bengali; other language skills are desirable
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Executional and operational ability; ability to multitask
• Driven and motivated, challenging the status quo
• Team management skills, including both coaching and enforcement

Job Nature

Full-time

Deadline Over

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    Dhaka-1229

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